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Myths explained - Conclusion

Myths explained - Conclusion

CONCLUSION: So where does this leave someone who wants a really good probiotic?

Once you know the probiotic myths, it is much easier to identify the characteristics of a product with the capacity to produce beneficial effects:

  1. A fresh, live product, i.e., not freeze-dried or chemically preserved.
  2. The minimum number of live microbes must be guaranteed through the entire shelf life period.
  3. A product containing multiple strains of microbes with proven probiotic characteristics
  4. A product that contains beneficial metabolites (organic acids, etc.) produced by the probiotic microbes

Only LiveBrew meets all of the criteria set out above. LiveBrew is also the only fresh, live and active multi-strain probiotic product that does not require refrigeration prior to opening while guaranteeing a billion CFU/Lactobacilli in every dose throughout the entire 9-month shelf life.

Common Probiotic Myths #5

Common Probiotic Myths #5

Myth #5:

Having some live microbes in a product makes it a probiotic.


The World Health Organization defines a probiotic as: “live microorganisms which when administered in adequate amounts confer a health benefit on the host.” This definition has. been amended to say that the microbes must be of strains shown to have probiotic characteristics.


Thus it is not enough to say that a product has some live microbes and is therefore a probiotic, it must be shown that there are sufficient numbers of microbes with proven probiotic characteristics before a product can be accurately described as a probiotic.