Common probiotic myths #3

Myth #3: Probiotic microbes have a hard time getting past the stomach alive

It is true that the damaged, desiccated cells found in a freeze-dried culture are very susceptible to being further damaged or destroyed by stomach acid and bile salt as they transit through the upper GI tract. But this is not the case for properly selected live and active microbes.

Live & active microbes that have an intact cell wall that can protect themselves from these challenges. When selecting probiotic microbes for inclusion in a product, they are exposed to acid and bile salt and only those microbes that can handle it are chosen.

The microbes in LiveBrew are carefully selected to survive the challenges of the upper GI tract.

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